Spontaneous & aided awareness
Top of mind, spontaneous recall and aided recognition to size your brand's real presence.
Awareness, image and your brand's competitive position
Brand Awareness, Image & Positioning
We measure how present your brand is in your customers' minds, which attributes they associate with it and how it positions against the competition, so you make brand decisions with evidence, not intuition.
I want to measure my brand →What's included
Brand funnel
From awareness to consideration, preference and loyalty: where the funnel drops and where to invest.
Image attributes
What customers associate with your brand and the competition: strengths, weaknesses and open territories.
Positioning map
Your brand and competitors on a perceptual map along the axes that move the category.
Continuous brand tracking
Periodic measurements to see how your brand evolves after campaigns and market shifts.
Competitive benchmark
Compare your brand performance against the references in your industry.
FAQ
Questions about Brand Awareness, Image & Positioning
What's the difference between spontaneous and aided awareness?
Spontaneous is when the customer mentions your brand unprompted; aided is when they recognize it within a list. Together they size your real presence in the category.
How do you measure brand image?
Through attributes and associations, evaluating your brand and the competition to reveal perceptions, strengths and open territories to claim.
How often should I measure?
For tracking we recommend quarterly or semiannual waves; for a one-off diagnosis, a measurement before and after your campaigns.
Does it help if my brand is new or small?
Yes. It sets a baseline of awareness and image to measure the impact of your actions from day one.
Let's talk
Ready to truly listen to your customers?
We'll show you how an ADA LAB CX and Voice of Customer program looks on your own data.